Thursday, July 3, 2014

Creating a Vision


Creating a Vision for others to follow

The development of a vision is an important step for any school leader to implement.  The process will create some changes within the school system and can also be challenging because of those changes.   The ultimate goal is to get all stakeholders on the same page where they are focused on student achievement.

The first step I would take when I am appointed Superintendent is to communicate with the Board of Education about the importance of having a strategic plan that encompasses a vision statement.  I believe that there are a series of questions or statements that need to be addressed in order to put together an effective vision statement.

  1. Keep the process simple...this statements says it all.  Keep the vision statement clear and concise will ensure the vision statement can be followed by all stakeholders.
  2. What is it that we are wanting to create?  This question ensures that every stakeholder ultimately knows which direction we are headed and provides a common understanding of what we are trying to accomplish.
  3. A good vision statement requires a balance of the community, school district, employees and most importantly the students.  If one of these has more weight put on it than others, the vision then becomes out of balanced and is less effective.
  4. According to Marzano and Waters: District Leadership that works this process should include 5 areas in which district leaders should engage.
    • collaborative goal setting 
    • Board Alignment and Allocation of Resources
    • Monitoring Achievement 
    • Establishing nonnegotiable goals for instruction and achievement
    • Allocating resources that support the goals for instruction and achievement 
The next step in the process is to include staff members so they have a voice and it enhances the buy in.  The process I plan to use is to break the staff into smaller groups where they will be able to I believe to list all the great things happening in our district and then identify any weaknesses.  Another area of focus is what kind of working conditions would the staff come up with and then what type of environment would they want for their own children?  What would these look like?  How different would they be?  We would reconvene in a large group format and share all information.   After all this information is shared I would then have them get back into their small groups and begin writing what their own vision statement.  We would then get back together as a large group and share each groups vision statements.  Then we will continue to narrow it down into a clear, concise vision statement that is focused on moving our school district forward.

This process is an exciting one that engages all staff members to take part in achieving greatness in our school.  It also creates unity among staff, that holds everyone accountable and provides direction for all stakeholders.    

3 comments:

  1. John,
    Getting the board educated about why to have a strategic plan is very important as you said before. I would hope that all boards would want to have a plan to create the best learning environment as possible, but that being said it may take some time to create that environment. I really believe the school board is key in how a school improvement plan is implemented. The board could really make or break how the process is handled and how they allow the superintendent to do his/her job.
    Cory Hinkel

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  2. John,
    Thanks for your statement about "keeping it simple." We've probably all heard mission and vision statements that were impossibly long, and harder to remember--let alone put into practice. On the other hand, finding consensus and engaging all the stakeholders is, as you outline, a bit more complex. I also agree with your statement about change taking time. Creating a quality vision is going to take time--for people to think, respond, make suggestions, and gather for this critical work.

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  3. I like the four steps you mentioned. They are each important in the process of getting a vision statement that engages all stakeholders in the process to move from where a district is at to where it wants to go. Your point about "educating" the board is also important. BOE members are not usually educators so educating them about the importance of the vision statement will more likely help gain their support for allocation of resources in support of your vision.

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